Toy and family product company Mattel is bringing more than 390 tons of snow to seven Winter Wonderland events at inner-city schools tomorrow, which will feature sledding, making snow angels, racing Hot Wheels cars down a 40-foot track, special photo opportunities with Barbie®, and a chance to meet Santa.
Mayor Antonio Villaraigosa will attend the Winter Wonderland event on December 12 at Figueroa Elementary School in the Watts neighborhood of Los Angeles, California to show his support of Mattel's efforts and further raise awareness of the importance of play in a child's life.
The following day, with the snow-making expertise and guidance of MagicSnow, 400 elementary-age children from LA's Best after-school programs will team up with 800 Mattel employees and special WWE guests at the Winter Wonderland Event.
In a race against the clock to build 1500 snowmen in 60 minutes or less, the team will attempt to break the current Guinness World Record for the most snowmen built in one hour.
Mattel 12 Days of Play began in 2010 as a way for Mattel employees to give back to the communities in which we live, work and play.
In lieu of holiday parties, departments across the Mattel organization held volunteer events to bring fun, play, joy and toys to children during the holidays.
Today, Mattel employees, volunteers, partners and brand teams such as Barbie®, Hot Wheels®, Fisher-Price®, Thomas & Friends® and American Girl® will come together with local schools, community organizations, children's hospitals and other charities to create a series of memorable moments for underserved children.
