UK singer Charlie Simpson last week braved challenging temperatures of -30 to earn a place in the record books, after playing a concert in one of the coldest populated places on Earth.
The former Busted frontman entertained a small crowd of curious locals gathered in snowy Oymyakon, Siberia to set a new world record for coldest concert.
In order to set the world record, Charlie had to play his set for a full 15 minutes, whilst only taking up to 30 second breaks between songs.
Renowned for being the coldest, permanently inhabited place on the planet, conditions in Oymyakon are so extreme that few visitors are able to bear more than five minutes out in the elements, making Charlie's achievement all the more impressive.
The 27-year-old star travelled for four days alongside his three-strong support team to reach the remote village known as the 'pole of cold', taking in the infamous Kolyma Highway, or 'Road of Bones,' one of the most treacherous roads in the world. Nights were spent in the company of local villagers, who had kindly offered the team space to sleep in their homes.
Charlie said, "This has been a trip of a lifetime and a gig unlike anything I thought I'd ever experience in my career. The town has no TV or radio, so they've had little to no contact with rock music before. This was definitely a world first in many respects!
"It was unbearably cold and playing guitar with gloves on wasn't an option. We had to pack hand warmers into my sleeves before the performance to keep my blood warm and stop my fingers from getting frostbite. It was hard for the whole team but the experience has definitely brought us all closer together and we're all firm friends now.
"The trip was tough, but it feels amazing to have set a world record."
Levison Wood, expedition leader and director of expeditionary company, Secret Compass, said, "There are all manner of things that can go wrong when travelling in conditions as freezing and remote as this, so hats off to Charlie for completing the record. We tried to prepare the team as much as possible with a few training sessions inside a giant freezer in the UK, but you can never recreate the real danger we faced whilst out in Siberia."