Last Sunday saw an enormous undertaking from games design students at the University of Bedfordshire, in Luton, UK, as almost 300 daring developers attempted the Guinness World Records title for 'Most participants in a game jam'.
A 'game jam' is a type of marathon event that is popular with games designers, where they are challenged to create a playable prototype of a videogame from scratch in under 48 hours.
The previous record was held by Nordic Game Jam in Copenhagen, Denmark, and stood at 290 participants.
A total of 299 developers worked in teams with each delivering a working prototype to achieve the record, narrowly beating their Nordic competitors.
The attempt was supported by Train2Game and Microsoft Corporation supplied prizes for the winning teams, including brand new Windows phones.