American actor, rapper and all-round media personality Nick Cannon is taking his talents into a new area on Friday with an attempt to break the world record for most hugs in one hour in New York.

Nick's bid for Guinness World Records™ glory will take place at 4:30pm at the Citi Field stadium before the New York Mets vs. Milwaukee Brewers baseball game.

The America's Got Talent host will need to hit a pace of roughly one hug every two seconds hug to beat the current record of 1,749 set by disabled motivational speaker Nick Vujicic in 2010.

The star announced his plans yesterday, saying 'I would like to invite everyone to come help me break the Guinness Book of World Records and let's "Hug it Out".'

Everyone who takes part in the attempt will receive a commemorative T-shirt, while the first 100 people to be hugged by Cannon will win tickets to the baseball game that night.

Toy company WowWee will also be taking part in the event by donating a toy for every hug to the Mets Care Room at New York Hospital Queens.

If Nick's record attempt is successful, he'll still have some way to go to match the record breaking achievements of his wife Mariah Carey.

The soul singer currently holds four Guinness World Records titles: Greatest pay off for a music artist, Largest record deal, Most US No.1 singles by a female artist and Most consecutive weeks at No.1 on US singles chart.