Guinness World Records has launched a bespoke record-breaking video channel on Google's Chrome Web Store.
The Guinness World Records - Record Player app offers Google Chrome users access to the record-breaking video archives of Guinness World Records direct from their Chrome browser.
The super-slick app allows users to search record-breaking content by date, popularity or categories, such as amazing bodies, on wheels and weird and wonderful.
Despite only launching late last month, the Guinness World Records - Record Player app has already been installed by more than 43,600 people and has received an average five-star rating from Google Chrome users.
It has also been selected as a featured app in both the UK and US Google Chrome Web App stores, alongside BBC Good Food and Tesco Food.
The slick, intuitive design of the app, which has been built primarily in HTML5, incorporates the latest web features including offline data caching, HTML video and CSS transitions. This ensures users enjoy a content-rich, multimedia experience that operates like a native application rather than a conventional website - something which could previously only be achieved using third-party plug-ins such as Flash.
The web app, which was created by multi-platform agency Tokyo Digital, can be downloaded from Google Chrome Web Store here.
Commenting on the app, Katie Forde, Head of Digital from Guinness World Records, said: "We're a fifty five year old brand that is a relevant to people today as we were when we started, we've achieved that through a focus on exciting, entertaining content and by seeking out the latest technologies to allow people to enjoy and engage with world records. We are impressed with the app created by Tokyo Digital and the popularity that it has already achieved."
Aaron Bimpson, managing director of Tokyo Digital, commented: "Guinness World Records is a fascinating brand and we hope we've helped capture their global appeal when designing the video channel app. HTML5 is the going to play a huge part in the future of web development, and we're thrilled to be part of this movement and to be involved in such interesting projects as this."
