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The GWR Brand
Licensing
GWR TV
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Record Setting & Adjudications
Guinness World Records UK
First broadcast in 1999 as a localised version of the phenomenally successful American show
Guinness World Records: Primetime
.
Produced by LWT (Granada) for the ITV network, UK.
18 episodes. 8 x 1 commercial hour & 10 x 50 commercial minutes over two seasons.
Screened at peak viewing hours on Friday and Saturday evenings on the UK’s most-watched network.
Particularly popular with teenagers.
Localised versions are often re-packaged using local presenters, a live studio audience and video inserts from all 18 episodes.
Available on Beta SP and DigiBeta in both PAL and NTSC.
Guinness World Records TV
Programming
Programming - Ultimate GWR
Programming - GWR: 50 years, 50 records
Programming - Australia's GWR
Programming - GWR: Primetime
Programming - GWR UK
Preview Clips
Clip Licensing
Frequently Asked Questions
Showreels