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The GWR Brand
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Record Setting & Adjudications
Guinness World Records: Primetime
Launched in 1998,
Guinness World Records: Primetime
embraces the values of wonder and amazement inherent in the world renowned Guinness World Records brand.
Produced in Hollywood by EMMY Award winners LMNO Productions for the FOX Network, USA.
Hosted by Mark Thompson (24, X-Files, The Day After Tomorrow)
Budgets in excess of $650,000 per episode.
53 episodes x 1 commercial hour, over three seasons between 1998 and 2001.
Already sold into over 80 countries worldwide with huge success - averaging over 30% share of available viewers.
Particularly popular with key 14-39 demographic.
Available on Beta SP and DigiBeta in both PAL and NTSC.
Guinness World Records TV
Programming
Programming - Ultimate GWR
Programming - GWR: 50 years, 50 records
Programming - Australia's GWR
Programming - GWR: Primetime
Programming - GWR UK
Preview Clips
Clip Licensing
Frequently Asked Questions
Showreels