Frequently Asked Questions
How easy is it to co-brand a campaign with Guinness World Records?
Very easy. We will work with your marketing team to put together the best, and most appropriate, campaign. But there are several components that are mandatory in any campaign – it must be compatible with our key brand values of integrity and excellence; it must be suitable to our core markets of children and families; it must, at its core, be interesting and entertaining.
How much does it cost to license the Guinness World Records brand and content?
Since every different campaign varies in reach, duration and the amount of content used, we do not have a standard rate card. We will endeavour to work with your company to develop a campaign that is cost-efficient, and within budgetary constraints. But our intellectual property is the lifeblood of our organization, so please don’t expect us to undervalue it.
Does Guinness World Records sponsor organizations or events?
Afraid not. The nature of our business requires us to be absolutely impartial, and non-aligned. While we will license our product to companies to enable better marketing campaigns, this does not “buy” our licensing partners a record, or guarantee any entry onto our database or into our books. They’d have to break a record – independently, and according to our rules – to stand any chance of getting into the Guinness World Records database.
We’re a small company in a small, regional market. Would Guinness World Records partner with us, or are we just too small.
Guinness World Records welcomes inquiries from companies of all size. If your proposed campaign fits with our brand profile, and offers benefits to both, we’ll happily work with you, and will take your size and reach into account when costing out the campaign.