Product Licensing

Guinness World Records is a natural fit for any product that is designed to stimulate the imagination. Our content is fascinating, highly visual and educational – but most of all, great fun! We didn’t become the world’s bestselling copyright book by being dull...

Our range of licensed products include:

  • publishing (books and magazines)
  • stationery (calendars, diaries, notepads, activity books, action packs)
  • games and toys (jigsaw puzzles, board games)
  • videogames (Guinness World Records: The Videogame)
  • content serialization
  • mobile phone content

Guinness World Records content can be tailored to suit particular age ranges, subject or interest areas. Our content is universal and appealing, and will add an exciting edge to your campaign. The product category range we have covered includes hardcover and paperback book formats, partworks, magazines, a range of TV formats, DVDs, handheld PVDs, computer games, gaming for interactive TV, internet game zones and in-flight entertainment, mobile phone gaming and picture, text and image downloads, museums and fixed attractions, and live events. But if you have different ideas, try us - if it’s innovative, exciting and fun, we’ll be happy to talk with you about it!

To inquire further about our product licensing program, please click here.