Frequently Asked Questions

How do you know your brand strength is so high?

When your company and product name is a household word, and has worked its way into the popular lexicon, it would be easy to rest on your laurels. But that’s not what Guinness World Records is about. Our brand recognition factor of 99.8% comes from a major market research survey in 2002, but in October 2008 we are conducting another international survey of brand strength and integrity. Since our sales grow between 5-10% each year in most major markets, new foreign language editions are published all the time, and our licensing program expands every year, we’re confident that our brand is only getting stronger.

How easy it to co-brand a campaign with Guinness World Records?

Very easy. We will work with your marketing team to put together the best, and most appropriate, campaign. But there are several components that are mandatory in any campaign – it must be compatible with out key brand values of integrity and excellence; it must be suitable to our core markets of children and families; it must, at its core, be interesting and entertaining.

How much does it cost to license the Guinness World Records brand and content?

Since every different campaign varies in reach, duration and the amount of content used, we do not have a standard rate card. We will endeavour to work with your company to develop a campaign that is cost-efficient, and within budgetary constraints. But our intellectual property is the lifeblood of our organization, so please don’t expect us to undervalue it.

Does Guinness World Records sponsor organizations or events?

Afraid not. The nature of our business requires us to be absolutely impartial, and non-aligned. While we will license our product to companies to enable better marketing campaigns, this does not “buy” our licensing partners a record, or guarantee any entry onto our database or into our books. They’d have to break a record – independently, and according to our rules – to stand any chance of getting into the Guinness World Records database.