Brand Assets
Guinness World Records is much more than just a publishing house – in fact, our books are only one facet of the global multimedia enterprise. As keepers of the largest records database on the planet, our intellectual property takes many forms.
There are nearly 50,000 records on our unique database, with new and updated records added every single day. Of these, about 4,000 are included in the Guinness World Records and Guinness World Records Gamers Edition every year, and each new edition changes substantially – up to 90% of all content is completely revised every year. It’s this constant renewing of content that make Guinness World Records one of the world’s most collectible annuals.
Additionally, we have databases of facts, photographs, and other related materials that are formatted for others use. For example, we have:
- 1,200 “Did You Know?” facts
- 1,000 question and word puzzles
- 1,200 interactive quiz questions
- 400 questions for mobile phones
- 1,000 TV clips varying from 30 seconds to 25 minutes
- 600 hours of programming
- 400 professionally-commissioned photographs
- 4,000 amateur photographs