Guinness World Records - Officially Amazing

Case Study: Team Challenge

Royal Caribbean International

Fastest time to pack a suitcase

The fastest time to pack a suitcase is 1 minute 6 seconds and was achieved by Leanne Bell (UK) on board Royal Caribbean International's 'Independence of the Seas' in Southampton, UK on 28 September 2011.

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The Brief

Royal Caribbean International, one of the world's leading cruise companies, launched its 'Pack More In' campaign after research revealed that holidaymakers get most excited about their holiday when they start packing. Royal Caribbean wanted to engage their travel partners and agents in a fun and exciting way to drive the brand, the campaign, and sales of their cruises.


The Solution

Following a nationwide direct mail campaign, Royal Caribbean International's regional sales managers visited travel agents and recorded their Guinness World Records attempts, with the results uploaded to a regional leader board. The winner from each region was invited to compete in the grand final on board the Independence of the Seas, with the fastest agent walking away with an official Guinness World Records title.


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