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Danone
The ESFA Danone Nations Cup wanted to engage the media with its schools football tournament which featured more than 11,000 young footballers aged 10-12 years old.
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Dreamworks Animation
To launch MEGAMIND - the animated superhero comedy - DreamWorks declared MegaMonth, an official month dedicated to Mega-events around the U.S. that would build excitement ahead of the movie's cinema release. To kick off MegaMonth, DreamWorks Animation wanted to create an event that would engage superhero fans and live up to the name "Mega."
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The Estée Lauder Companies
In 2011, the Estée Lauder Companies was seeking a high-profile global event to mark the 11thanniversary of its Breast Cancer Awareness Campaign 'Global Landmark Illuminations Initiative'.
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Multi Corporation
Multi Corporation own and operate 41 shopping malls in Europe. The company was looking for an exciting media event to launch Forum Istanbul - Europe's biggest-ever shopping mall - and a way to then showcase their eight additional locations across Turkey and engage shoppers at each mall.
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Global Village
Global Village, the Dubai based theme park, wanted to offer its four million visitors a global entertainment brand to increase footfall. This entertainment brand would become in turn form the centre piece of the consumer awareness campaign.
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Tokyo Midtown
Japanese property developer Mitsui Fudosan was looking for a headline act to draw people to its Golden Week holiday celebration. This event is held annually in Tokyo Midtown, which is the largest green space in the metropolitan area.
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Jack Daniel's
Jack Daniel's, the oldest registered distillery in the United States and maker of the world-famous Old No.7 Tennessee Whiskey, was looking for a fun and unique way to celebrate the 161st birthday of its founder Jack Daniel. They wanted to engage fans of the brand, generate buzz and create a hook for the media.
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MEC
Tasked with motivating 282 media executives from MEC, one of the world's top media agencies, Guinness World Records was brought in to add authenticity to their conference and teambuilding.
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Royal Caribbean International
Royal Caribbean International, one of the world's leading cruise companies, launched its 'Pack More In' campaign after research revealed that holidaymakers get most excited about their holiday when they start packing. Royal Caribbean wanted to engage their travel partners and agents in a fun and exciting way to drive the brand, the campaign, and sales of their cruises.
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London & Partners
In an Olympic year, host cities can experience a reduction in tourist numbers. Ahead of the London 2012 Games in July, London and Partners - the official promotional agency of the capital - wanted a campaign to showcase the amazing, unique and varied experiences on offer in London.
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Unilever's VIM
The common perception in Indian markets is liquid dish wash detergents are not effective. Unilever brand Vim wanted a campaign that would demonstrate the effectiveness of their liquid.
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Panasonic Evolta
Panasonic had previously worked with Guinness World Records on a number of record-breaking projects. So when the brand was looking for a unique way to differentiate their product in the commoditised AA battery market.
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Cadbury
To activate its sponsorship of the London 2012 Olympics, Cadbury, the world's 2nd largest confectionery company, launched the "Spots V Stripes" campaign. Part of this multi-platform campaign was "Race Season" - a six week period where Cadbury wanted to engage the public, online and in person, to compete and play games.
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Xbox Live
Xbox wanted to drive traffic to their Xbox Nations 'Free Xbox LIVE weekend' which gave consumers free access to paid-for services including multiplayer gaming on Xbox.
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Mitsubishi
Typically auto-trade awards are highly regarded within the industry but fail to have much impact with consumers. Mitsubishi needed a campaign to showcase the unique all-terrain features of their cars that would mean something in the market place.
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T.G.I. Friday's
In 2011, T.G.I. Friday's was celebrating the 25th anniversary of its UK business. The brand wanted to create memorable event for staff and customers, which would also generate engaging content which would reflect the T.G.I. Friday's values.