Every Christmas, Macy’s reprises its signature ‘Believe’ campaign benefiting the Make-A-Wish Foundation. For 2014, Macy’s aimed to maximise customer engagement with a new interactive website and a record-breaking element!
PNC Group were celebrating the 10th anniversary of their CSR programme, 'PNC Grow Up Great', aimed at prepping children for early school and life success. To highlight the program's key focus, quality childhood education and vocabulary development, the company took on the challenge for Largest vocabulary lesson.
Fairy Liquid, leading UK detergent brand, wanted to attempt a GUINNESS WORLD RECORDS title to support and maximise reach of the annual Bake-A-Wish® fundraising campaign, run by long term charity partner, the Make-A-Wish Foundation.
KINDER® Canada, part of the well-known Italian confectionary company Ferrero SpA, wanted a sweet promotion to kick-off its “Unwrap a Smile” campaign and celebrate the company’s 40th anniversary.
For the launch of its latest model, MINI choose a Guinness World Record attempt for a series of engaging live events, helping to deliver powerful PR across Europe’s highly competitive automotive market.
Microsoft wanted a unique promotion to promote the newly launched Xbox One in China and turned to Guinness World Records to design an interactive record challenge that could be attempted on their marquee game, Forza Motorsport 5.
P&G Latin America (LA) was planning a relaunch of the Gillette deodorants collection, formulated with new odour-fighting microcapsules designed to keep you protected, no matter how hard you train.
United Biscuits, producers of much-loved McVitie’s Jaffa Cakes and Penguin biscuits, were seeking to create a memorable staff engagement event that embodied an authentic sense of achievement.
EF Education First, a leading international education company that focus on language, academia and cultural experiences, wanted a fun and meaningful way to bring students and staff together to celebrate the company’s 50th anniversary. Founded in 1965, EF’s mission is to ‘Open the world through education’, with schools and offices in more than 50 countries. In honor of EF’s joyful dance tradition, which was established in EF’s very first program - Summer language holiday courses abroad - the company decided to mark the occasion with a dance themed record attempt.
General Mills, Inc, owners of market leading Betty Crocker, Green Giant, Häagen-Dazs & Old El Paso brands were launching their new Stand ‘n Stuff™ Soft Taco Shells, the UK’s first soft standing taco shells. The product had been 8 years inthe making, utilized bespoke designed technology and represented the biggest annual launch for General Mills.
When the prolific Nile Rodgers, multiple grammy award-winning musician and co-founder of CHIC, challenged Bestival co-founder, Rob da Bank to make the world’s largest disco ball to accompany his set - the challenge was on to make it happen!
HP wanted to celebrate the OJ Pro X printer’s Guinness World Records title for the Fastest time to print 500 sheets by a colour desktop printer at the Business Show Expo 2013 at the Excel Centre in London.
During the annual Copa Libertadores football tournament, Banco Santander, one of the largest banks in Latin America, wanted a way to reach the passionate group of Latin American football fans and further engage them during the competition.
When MINI needed new product launch ideas to announce its dedicated Chinese model, the Guinness World Records solution became a viral sensation
Cadbury approached Guinness World Records to create innovative marketing ideas to activate its official sponsorship of the London 2012 Olympic Games.
To promote London ahead of the 2012 Olympics, Guinness World Records created a marketing campaign to communicate experiences in the capital to tourists.
Unilever's retail brand marketing challenge: communicate washing-up liquid’s value to Indian consumers. Guinness World Records provided a solution.
Walker Books celebrated the 25th anniversary of an international children’s best-seller by opening up a world of reading to blind and partially sighted children by raising funds through Read for RNIB day.
The Dutch Heart Foundation are committed to increasing the cardiac arrest survival rate from 10-15% to 25% and wanted to raise awareness across the Dutch population. They wanted a record to specifically target students, based on findings which indicate that when young teens learn about CPR & AED, it’s increasingly likely that as adults, they will sign up as Civilian Aid Workers.
Domestic & General were bringing together 200+ employees at Epsom Downs Racecourse for its annual conference. The conference was also being used as a backdrop for the announcement of a tremendous company-wide growth plan with the aim of engaging their customer facing sales reps and getting them on board with the company’s direction.
Fiesta Kuwait hosted a dedicated Festival for Children at Marina Mall in Kuwait. Over three days, they wanted to create an experience to unite children from schools across Kuwait.
Spar Österreichische Warenhandels-AG (Austria) were set to launch new ‘SPAR Enjoy’ range in Vienna, with the key objectives being to promote this new range to a broad audience as ‘fresh, simple and modern produce accessible to all’.
The Jacobs Foundation were celebrating 25 years as a world-leading charity dedicated to promoting social change in the field of youth development. They wanted to emphasise their 25-year solid history and bring to life their core mission. Instead of Birthday cake, the charity teamed up with chocolate brand, Barry Callebut to create the Longest praline.
Looking to bolster its “Earn Your Future” youth education initiative, PwC attempted the record for largest financial literacy lesson to excite and engage PwC staff, as well as impact the campaign's youth.
Following the successful launch of the Galaxy S5 and Gear Fit, Samsung wanted to reward the high-performing marketing team behind these with an activity that was both aligned with the nature of the products and would reaffirm their culture of innovation.
As part of a rebranding campaign to its original name, Fiji Airways worked with Guinness World Records to create a record-breaking marketing campaign.
To celebrate the annual Cream Cheese Festival and raise awareness for charity partnerships, PHILADELPHIA attempted the Guinness World Records feat for the largest cheesecake.
To celebrate 25 years in the UK, IKEA wanted a fun event to unite its stores across the UK and Ireland, and engage customers with the brand's Swedish heritage.
Panasonic was looking for record breaking advertising ideas to help its Evolta batteries cut through the clutter in the highly competitive battery market.
To announce the release of MEGAMIND - the 3D animated superhero comedy starring Will Ferrell and Brad Pitt - DreamWorks Animation wanted a truly mega publicity stunt.
Xbox Live Case Study. To promote 'Free Xbox Live Weekend' XBox teamed up with Guinness World Records setting a record for people doing a 100m sprint online
In 2011, the Estée Lauder Companies was seeking a high-profile global event to mark the 11th anniversary of its Breast Cancer Awareness Campaign 'Global Landmark Illuminations Initiative'.
To attract visitors to its Golden Week celebration, Tokyo Midtown created an experiential marketing campaign where consumers could attempt real record titles.
To launch Forum Istanbul - Europe's biggest-ever shopping mall - and attract visitors to Forum Malls across Turkey, Multi Corporation approached Guinness World Records for a record-breaking solution.
MEC Team Building Case Study. Guinness World Records hand picked records and crafted them into a teambuilding format that helped bond the MEC staff