Guinness World Records has been the foundation of successful marketing campaigns around the globe. We have added credibility to product claims, enabled businesses to differentiate from competitors and helped agencies create truly engaging brand stories.
The uses of Guinness World Records are as limitless as your creativity.
Certification from Guinness World Records delivers a credibility that only the world's authority on record-breaking achievement can provide. With the Guinness World Records logo your brand marketing can carry the universally recognised seal of approval.
With Guinness World Records titles records spanning online, social media and mobile, we offer a unique solution which unites global consumers in a shared record-breaking experience.
If you're looking for fresh marketing campaign ideas, contact us today. You'll be surprised at the breadth of possibilities we offer for creative campaigns.
As part of a rebranding campaign to its original name, Fiji Airways worked with Guinness World Records to create a record-breaking marketing campaign.
For the launch of its latest model, MINI choose a Guinness World Record attempt for a series of engaging live events, helping to deliver powerful PR across Europe’s highly competitive automotive market.
Cadbury approached Guinness World Records to create innovative marketing ideas to activate its official sponsorship of the London 2012 Olympic Games.
Xbox Live Case Study. To promote 'Free Xbox Live Weekend' XBox teamed up with Guinness World Records setting a record for people doing a 100m sprint online
Panasonic was looking for record breaking advertising ideas to help its Evolta batteries cut through the clutter in the highly competitive battery market.
To promote London ahead of the 2012 Olympics, Guinness World Records created a marketing campaign to communicate experiences in the capital to tourists.
Royal Caribbean wanted marketing campaign ideas to engage travel agents. Guinness World Records helped the brand engage with its network of agents in a fun, exciting way
In 2011, the Estée Lauder Companies was seeking a high-profile global event to mark the 11th anniversary of its Breast Cancer Awareness Campaign 'Global Landmark Illuminations Initiative'.
Mitsubishi wanted creative advertising ideas to showcase its all-terrain features, a series of extreme records provided the ideal solution
Unilever's retail brand marketing challenge: communicate washing-up liquid’s value to Indian consumers. Guinness World Records provided a solution.
T.G.I. Fridays Viral Marketing Case Study. A live event showcased a choreographed cocktail flair routine to reflect T.G.I. Friday's values
Guinness asked Guinness World Records to deliver online customer engagement to get fans planning their St Patrick's Day; the event became the Friendliest Day of the Year
When MINI needed new product launch ideas to announce its dedicated Chinese model, the Guinness World Records solution became a viral sensation
Herdez worked with Guinness World Records to create a record-breaking marketing campaign which engaged every household in Mexico