Our Official Record Event brings the unique power of record-breaking to your business.
Whether you are a brand looking to generate global press coverage or an agency seeking attention-grabbing product launch ideas, there is an Official Record Event which delivers the results you need.
Our record-breaking experiences have been used by businesses to engage local communities, super-charge consumer engagement and bring media attention to CSR initiatives. The Official Record Event is flexible and can be completely tailored to your business needs.
Our expert team will work with you to identify your record-breaking aims and select the Guinness World Records titles best suited to your needs and business challenge.
Every event includes the presence of an Official Guinness World Records Adjudicator - the only people in the world who can confirm when a world record has been achieved - to verify your record attempt. Our expert Adjudicators announce all successful Guinness World Records titles in a special awards ceremony with your own framed world record certificate.
We help you to amplify the promotion of your event with the Guinness World Records Official Attempt logo and after your event, you can shout about your new record holder status with the official Record Holder logo.
With the Official Record Event you can access our in-house experts for PR and social media consultation to help maximise promotion of your event. We will also publish news of your record achievement on our global website, visited by a million unique users every month.
Whatever the size of your organisation and whichever product or service you wish to promote, Guinness World Records can create a record-breaking solution designed to your brand objectives, and budget.
Talk to us now to find out how an Official Record Event can help your business or clients.
Raytheon, sponsor of the annual MATHCOUNTS national competition, wanted to bring more awareness to the event, while also giving the contestants - who are used to competing against each other - a fun and unique experience to participate in together.
To promote London ahead of the 2012 Olympics, Guinness World Records created a marketing campaign to communicate experiences in the capital to tourists.
To announce the release of MEGAMIND - the 3D animated superhero comedy starring Will Ferrell and Brad Pitt - DreamWorks Animation wanted a truly mega publicity stunt.
To launch “The Smurfs 3D” movie Sony Pictures needed an iconic PR stunt that would capture the attention of media and consumers worldwide, Guinness World Records had the perfect solution.
To celebrate the 161st birthday of its founder Jack Daniel's created a live experience where consumers could take part in themed world record attempts.
T.G.I. Fridays Viral Marketing Case Study. A live event showcased a choreographed cocktail flair routine to reflect T.G.I. Friday's values
The Danone Nations Cup is the largest international football competition for children. Danone wanted to promote its sponsorship of the UK tournament – which featured more than 11,000 young footballers aged 10-12 years – to gain national press coverage.
In 2011, the Estée Lauder Companies was seeking a high-profile global event to mark the 11th anniversary of its Breast Cancer Awareness Campaign 'Global Landmark Illuminations Initiative'.
When MINI needed new product launch ideas to announce its dedicated Chinese model, the Guinness World Records solution became a viral sensation
Unilever's retail brand marketing challenge: communicate washing-up liquid’s value to Indian consumers. Guinness World Records provided a solution.
For the launch of its latest model, MINI choose a Guinness World Record attempt for a series of engaging live events, helping to deliver powerful PR across Europe’s highly competitive automotive market.
Herdez worked with Guinness World Records to create a record-breaking marketing campaign which engaged every household in Mexico
Cadbury approached Guinness World Records to create innovative marketing ideas to activate its official sponsorship of the London 2012 Olympic Games.
To celebrate 25 years in the UK, IKEA wanted a fun event to unite its stores across the UK and Ireland, and engage customers with the brand's Swedish heritage.
Guinness asked Guinness World Records to deliver online customer engagement to get fans planning their St Patrick's Day; the event became the Friendliest Day of the Year