Sharing memorable, once-in-a-lifetime experiences with your community is an essential part of life.
They can benefit not only the individual but the community as a whole and bring together people from all walks of life at the beginning of what sometimes become lifelong relationships.
Guinness World Records has proved invaluable in creating these moments and has brought together old and young around the once-in-a-lifetime experience that is a world record attempt.
Whether it’s helping raise public health awareness or highlighting the importance of sustainability efforts through locally sourced products Guinness World Records has been able to bring people together in a way no other organization can.
Not only by supporting local community action but by turning these into record breakers.
For more information please refer to the examples below and find out how Guinness World Records can help your community engagement.
As the premiere provider of health care in southern California, Kaiser Permanente’s mission is to provide health care for all by reaching out to the local communities. As a way to support this mission, the company wanted a way to further engage with the local public and promote their dedication to keeping the community healthy. Kaiser Permanente embarked on a year of record-breaking that was so successful, the campaign was extended and has reached over 80,000 people in the communities.
Nineteen different records set since October 2010 including:
- Most eye tests in 8 hours - 1,109
- Largest skin cancer screening - 780 participants
- Largest health awareness lesson - 402 participants
- Largest diabetic health screening - 521 screenings
City of Brownsville
With a diabetes and obesity rate that is higher than the national average, the city of Brownsville, Texas, focuses on supporting healthy habits. The city participates annually in a Biggest Loser challenge and was looking for a new way to promote awareness and excitement about physical fitness, while fostering community pride. The community came together a year later for a second fitness record.
The largest Zumba® class was 1,223 people and was organized by the City of Brownsville and the UT Houston School of Public Health, Brownsville Regional Campus (both USA) at the Brownsville Sports Park in Brownsville, Texas, USA, on 30 April 2011.
The largest Zumbatomic® class involved 383 participants and was achieved by the City of Brownsville and UT Houston, School of Public Health-Brownsville Regional Campus (both USA) at the Brownsville Sports Park in Brownsville, Texas, USA, on 28 April 2012.
University of Massachusetts
Each year the University of Massachusetts – Amherst holds a “Welcome Back” BBQ for students, faculty, staff and area residents. As part of the BBQ the University wanted something that would bring excitement and energy into the new academic year, while highlighting the importance of sustainability through locally sourced products. The University’s third record attempt brought in more attendees than any year prior.
The largest stir-fry weighed 1,818.91 kg (4,010 lb) and was achieved by the University of Massachusetts Dining Services in Amherst, Massachusetts, USA, on 5 September 2011.
The largest fish stew weighed 3,020.02 kg (6,658 lb) and was achieved by the University of Massachusetts Dining Services (USA) in Amherst, Massachusetts, USA, on 3 September 2012.
The largest fruit salad weighed 6,935.88 kg (15,291 lb) and was achieved by University of Massachusetts Dining Services (USA) in Amherst, Massachusetts, USA, on 02 September 2013.
Volume12 is the official banner of the crowd noise in the Seattle Seahawks stadium. In response to the NFL allowing officials to use in-stadium video system to prompt crowds, Volume12 wanted an event that would raise awareness for the Volume12 brand and create an experience the NFL, the Seahawks and the fans would always talk about. In response to the event, four other NFL teams wanted to challenge the record.
The loudest crowd roar at a sports stadium was 136.6 dbA and was achieved by fans of the Seattle Seahawks, aka "Volume 12 - The Seahawks 12th Man" (USA), at Centurylink Stadium in Seattle, Washington, USA, on 15 September 2013.