Guinness World Records - Officially Amazing

 


The Brief

Raytheon Company is a technology and innovation leader specializing in defense, security and civil markets throughout the world. With a history of innovation spanning 91 years, Raytheon provides state-of-the-art electronics, mission systems integration and other capabilities in the areas of sensing; effects; and command, control, communications and intelligence systems; as well as a broad range of mission support services.

As part of their initiative to engage middle school students in math and science, Raytheon is the sponsor of the MATHCOUNTS National Competition, an annual event bringing together top mathletes from middle schools across the country. Raytheon wanted to bring more awareness to the competition, while also giving the contestants--who are used to competing against each other--a fun and unique experience to participate in together. By nature, the mathletes are a competitive group and were excited by the idea of showing the world that math can be exciting. 


The Solution

Guinness World Records created a new record category that would tie into the theme of the competition and give each of the participants a chance to be the best – by breaking the record for the fastest human formation of Pascal's triangle (first 25 rows). Following the conclusion of the competition, all of the students, along with math coaches and advisors, were given an unmarked folder with a number inside and instructed to organize themselves in the first 25 rows of Pascal’s triangle formation. The group set the title in a time that impressed even The Human Calculator(R), who was there to participate. They all left the competition as a record holder and received their own Guinness World Records certificate.