At an event where over 2,000 lbs. of cream cheese is consumed, PHILADELPHIA needed a feat that would stand out and draw attention. Guinness World Records had an existing record category that would tie in with the festival, allow PHILADELPHIA to use its own product, and attract media – the largest cheesecake. PHILADELPHIA teamed up with celebrity chef Duff Goldman to create a cake that weighed 3,129.787 kg (6,900 lb) and fed the 10,000 attendees. The cake measured 2.292 m (7 ft 6.25 in) in diameter, and .787 m (2 ft 7 in) tall, with anything uneaten donated to local food banks.
It is a very 'sweet' moment for the entire team to have accomplished this amazing feat and beat the Guinness World Records title. ...Having a Guinness World Records adjudicator on site really amplified the excitement, challenging us to beat the record and offering great photo opportunities that were useful in PR efforts.