The Results

National media coverage:
TV1, Bernama News and Astro Awani Malaysia News
Regional press coverage:
The Star, Sinar Harian, The Edge, Financial Daily & China Press
Facebook results on client’s channels:
492,056 people reached, over 60,000 users engaged vs an average of 15,000

The Brief

Beautifully designed to resemble from above the shape of Malaysia’s national flower, the Lexis Hibiscus Port Dickson was already an award-winning, contemporary destination for discerning travellers. But the hotel owners believed they could also lay claim to having not just one, but two other unique features that would give them the edge in the saturated luxury hotel market. These were 643 swimming pools and 522 overwater villas – more than any other single resort in the world. Which, for a country where every kind of accommodation comes with a pool, to achieve such an accolade was no mean feat.

To get their brand message out there, louder, stronger and with more impact than ever before, Lexis Hibiscus knew that breaking two Guinness World Recordstm titles could create an exciting promotional splash. And mark the start of something really big during and after the event.

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The Solution

After successfully achieving the two record titles, Guinness World Records helped create a licensing package for them. This began with local press recording the official certificate presentations and plaque unveiling with a Guinness World Records adjudicator. Since then, they’ve used the Guinness World Records record holder logo in a YouTube video, Google AdWords, Yahoo and social media channels. It also made its mark on stationary, inflight advertising and CPC activity.

The right to use Guinness World Records’ trademark has worked brilliantly across all of their owned and bought media. There are now two plaques installed in the hotel for at least a year. And the success of the licensing has increased website engagement, promoted tourism in Port Dickson, and given them the kind of far-reaching recognition most resorts can only dream of.

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To date, our hotels and resorts have collectively attracted more than 3.2 million tourists from across 120 countries. It is our hope and desire that one day, Port Dickson will stand tall among world class tourist destinations. Not many can boast of such achievements, and therefore, I encourage more Malaysians, individuals or corporate companies to emulate Lexis Hibiscus.

— Datuk Mas Ermieyati Samsudin, Deputy Tourism and Culture Minister at Government of Malaysia