Jaguar wanted to celebrate its 80th Anniversary in style and was also looking for a unique way to present its all-new practical sports car, the Jaguar F-PACE, to the world’s automotive media at the Frankfurt Motor Show.
Jaguar’s creative agency, The Brooklyn Brothers, came to the Guinness World Records™ team with one ambition: to break the Guinness World Records title for the Largest Loop the Loop in a Car – a gravity-defying stunt that would wow the media and showcase the new car’s exceptional performance, agility and strength.
Months of planning went into ensuring that both car and driver could complete this Guinness World Records challenge. Precise physics, angles, speeds and dimensions were considered by a team of experts including structural engineers, mathematicians and safety experts.
The Jaguar F-PACE was driven with daring precision by expert British stunt driver Terry Grant. The car sped through the specially built structure (measuring a record-breaking 19.08m in diameter), using its sports car derived technology and world-class collection of safety features to complete the record loop and officially signal the opening of order books worldwide.
The attempt took place at night at the Niederrad Racecourse, Frankfurt, and was captured in breathtaking style in a multi-camera film shoot. The resulting video was an instant hit on social media.