Global Village, the Dubai-based family theme park and shopping destination, welcomes more than four million visitors every year. In 2010, the park was looking to bring its creative ideas to life with the addition of a new cultural experience to its portfolio. As a globally renowned entertainment brand, Guinness World Records was selected as a partner for Global Village. Guinness World Records was asked to create a record-breaking experience that would increase footfall, deliver engagement and encourage repeat visits.
In the Guinness World Records Pavilion visitors could attempt 21 world records in front of Guinness World Records officials. The pavilion attracted 25% of all park visitors and more than half of those cited it as their favourite attraction. The Guinness World Records Pavilion generated significant media attention, including a local TV documentary, and delivered lucrative sponsorship deals which helped Global Village maximise its revenue.