The Brief
The Solution
Guinness World Records wanted a record-breaking publicity stunt that would live up to the film’s MEGAname. An official Guinness World Records attempt for the Largest gathering of Superheroes created a high-profile event that would connect fans with the mega-stars of the film. Pre-event publicity generated consumer excitement and superhero fans came from around the world to join the official MEGAMIND record attempt. The record publicity ensured that cinema audiences across the U.S. were awaiting the release of MEGAMIND.
When you're saying you are going to break a Guinness World Records title it brings an event more to life than just saying we're having a photocall for a superstar coming out, so the framework is wonderful and the added layer the adjudicator gives us is a great bonus.