The Danone Nations Cup is the largest international football competition for children involving over 2.5 million children from 32 countries. Danone wanted to promote its sponsorship of the UK tournament – which featured more than 11,000 young footballers aged 10-12 years – to media and gain national press coverage.
To create an attention-grabbing PR stunt Guinness World Records took inspiration from the ambassador of the Danone Nations Cup – British footballer Peter Crouch – and his infamous robot dance to create a new record for the Largest robot dance.
To stage the record attempt, Danone brought together the tournament’s young footballers and Peter Crouch to simultaneously perform a routine choreographed by the winner of the UK’s Got To Dance TV show.
By combining high-profile celebrities with record-breaking tension the news gained coverage across UK media including broadcast, radio, print and online.