The Results

Online Readership:
792M readers
Social Views:
1.37M video views on Betfair social media platforms
Press Coverage:
METRO, The Sun, ESPN, GOAL, FOX Sports, Yahoo Sports

The Brief

Betfair, the world’s largest online betting exchange, wanted to mark its ongoing partnership with Arsenal Football Club by creating a piece of online content that would be fun and highly shareable while raising awareness of Betfair’s Cash Out functionality which gives clients higher control over their winnings.

Betfair-Middle

The Solution

Guinness World Records’ creative consultancy team pitched a variety of records that could fit the brief with the client ultimately choosing to attempt the Highest altitude football dropped and controlled. 
 
Dubbed the Betfair Ultimate Cash Out Challenge, four of Arsenal’s top players - Francis Coquelin and Laurent Koscielny of France, Nacho Monreal of Spain and England’s Theo Walcott – stepped up to go head to head for the record attempt at Arsenal’s London Colney training ground. 
 
As part of the rules of the record, in order to register a successful attempt the person attempting the record is required to control the ball by keeping it off the ground for five touches – not easy when the ball is being dropped from a height equivalent to five two-storey houses!
 
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Ultimately it was England star Theo Walcott who claimed the record with a successful attempt from a staggering 34 metres.

To learn more about Guinness World Records Business Solutions, watch Harry Phillips at Betfair and Adam Wright from Pitch Marketing Group explain how Theo Walcott kicked Betfair into the record books.

Cash Out puts the customer in control and we wanted to set the Arsenal players a challenge to test just how good their control is. What better way to do that than by setting a new Guinness World Records title!

— Harry Phillips, Sponsorship manager at Betfair