Betfair, the world’s largest online betting exchange, wanted to mark its ongoing partnership with Arsenal Football Club by creating a piece of online content that would be fun and highly shareable while raising awareness of Betfair’s Cash Out functionality which gives clients higher control over their winnings.
Guinness World Records’ creative consultancy team pitched a variety of records that could fit the brief with the client ultimately choosing to attempt the Highest altitude football dropped and controlled.
Dubbed the Betfair Ultimate Cash Out Challenge, four of Arsenal’s top players - Francis Coquelin and Laurent Koscielny of France, Nacho Monreal of Spain and England’s Theo Walcott – stepped up to go head to head for the record attempt at Arsenal’s London Colney training ground.
Cash Out puts the customer in control and we wanted to set the Arsenal players a challenge to test just how good their control is. What better way to do that than by setting a new Guinness World Records title!