Bestival

The Results

Advertising Value Equivalency:
£28,950+
Coverage Reach:
30 million+
Facebook reach:
260,000
Twitter reach:
657,000+

The Brief

Bestival is a 10-year strong, award-winning 4 day boutique music festival which takes place in the picturesque Isle of Wight. For 2014, the festival theme was Desert Island Disco, so it was only right that the undisputed kings of disco, CHIC, should headline with a special set for the festival finale!
With this in mind, when the prolific Nile Rodgers, multiple grammy award-winning musician and co-founder of CHIC, challenged Bestival co-founder, Rob da Bank to make the world’s largest disco ball to accompany his set - the challenge was on to make it happen!

The Solution

Bestival prides itself on having an eclectic, creative take on festival culture and tasked Guinness World Records with bringing their vision to life. They wanted to create a truly spectacular finale for the 60,000 revellers in attendance and of course, meet the challenge from one of disco’s greatest bands! At the festival finale, the disco ball which had been on show in the Magic Meadow in the days leading up to official verification from a Guinness World Records Judge, was launched into the sky and spun around providing a dazzling close to the Desert Island Disco Finale.

Working with Guinness World Records and achieving an official Guinness World Records title has been an incredible journey for Bestival - we are very proud to have achieved this internationally recognised accolade

— Ziggy Gilsenan, Co-Promoter, Bestival Ltd