Guinness World Records - Officially Amazing

Case Studies

Find out how Guinness World Records works with businesses to harness the power of record-breaking for their brand.

  • Company logo for Escapade


    Taking inspiration from Escapade’s fancy dress product line and the heroic nature of charity partner, Help for Heroes, Guinness World Records created a record challenge for the Largest gathering of people dressed as Superman.

  • Company logo for Procter & Gamble - Gillette

    Procter & Gamble - Gillette

    As part of Gillette’s headline Movember sponsorship, Gillette wanted a record challenge that would engage males 18-50, integrate their brand with the Movember Foundation, and create an opportunity to launch the new Gillette Fusion ProGlide Styler.

  • Company logo for PwC


    Looking to bolster its “Earn Your Future” youth education initiative, PwC attempted the record for largest financial literacy lesson to excite and engage PwC staff, as well as impact the campaign's youth.

  • Company logo for Fiji Airways

    Fiji Airways

    As part of a rebranding campaign to its original name, Fiji Airways worked with Guinness World Records to create a record-breaking marketing campaign.

  • Company logo for Philadelphia Cream Cheese

    Philadelphia Cream Cheese

    To celebrate the annual Cream Cheese Festival and raise awareness for charity partnerships, PHILADELPHIA attempted the Guinness World Records feat for the largest cheesecake.

  • Company logo for Herdez


    Herdez worked with Guinness World Records to create a record-breaking marketing campaign which engaged every household in Mexico

  • Company logo for MINI


    For the launch of its latest model, MINI choose a Guinness World Record attempt for a series of engaging live events, helping to deliver powerful PR across Europe’s highly competitive automotive market.

  • Company logo for Raytheon


    Raytheon, sponsor of the annual MATHCOUNTS national competition, wanted to bring more awareness to the event, while also giving the contestants - who are used to competing against each other - a fun and unique experience to participate in together.

  • Company logo for MINI


    When MINI needed new product launch ideas to announce its dedicated Chinese model, the Guinness World Records solution became a viral sensation

  • Company logo for Guinness


    Guinness asked Guinness World Records to deliver online customer engagement to get fans planning their St Patrick's Day; the event became the Friendliest Day of the Year

  • Company logo for IKEA


    To celebrate 25 years in the UK, IKEA wanted a fun event to unite its stores across the UK and Ireland, and engage customers with the brand's Swedish heritage.

  • Company logo for Panasonic Evolta

    Panasonic Evolta

    Panasonic was looking for record breaking advertising ideas to help its Evolta batteries cut through the clutter in the highly competitive battery market.

  • Company logo for London and Partners

    London and Partners

    To promote London ahead of the 2012 Olympics, Guinness World Records created a marketing campaign to communicate experiences in the capital to tourists.

  • Company logo for DreamWorks Animation

    DreamWorks Animation

    To announce the release of MEGAMIND - the 3D animated superhero comedy starring Will Ferrell and Brad Pitt - DreamWorks Animation wanted a truly mega publicity stunt.

  • Company logo for Cadbury


    Cadbury approached Guinness World Records to create innovative marketing ideas to activate its official sponsorship of the London 2012 Olympic Games.

  • Company logo for Unilever Vim

    Unilever Vim

    Unilever's retail brand marketing challenge: communicate washing-up liquid’s value to Indian consumers. Guinness World Records provided a solution.

  • Company logo for Sony Pictures

    Sony Pictures

    To launch “The Smurfs 3D” movie Sony Pictures needed an iconic PR stunt that would capture the attention of media and consumers worldwide, Guinness World Records had the perfect solution.

  • Company logo for Mitsubishi


    Mitsubishi wanted creative advertising ideas to showcase its all-terrain features, a series of extreme records provided the ideal solution

  • Company logo for Jack Daniel's

    Jack Daniel's

    To celebrate the 161st birthday of its founder Jack Daniel's created a live experience where consumers could take part in themed world record attempts.

  • Company logo for Kellogg's


    As part of a brand activation campaign in the UAE, Kellogg’s invited consumers to enjoy a free breakfast while also giving them the opportunity to be part of not one, but three Guinness World Records title attempts!

  • Company logo for Xbox LIVE

    Xbox LIVE

    Xbox Live Case Study. To promote 'Free Xbox Live Weekend' XBox teamed up with Guinness World Records setting a record for people doing a 100m sprint online

  • Company logo for The Estée Lauder Companies

    The Estée Lauder Companies

    In 2011, the Estée Lauder Companies was seeking a high-profile global event to mark the 11th anniversary of its Breast Cancer Awareness Campaign 'Global Landmark Illuminations Initiative'.

  • Company logo for Royal Caribbean International

    Royal Caribbean International

    Royal Caribbean wanted marketing campaign ideas to engage travel agents. Guinness World Records helped the brand engage with its network of agents in a fun, exciting way

  • Company logo for Danone


    The Danone Nations Cup is the largest international football competition for children. Danone wanted to promote its sponsorship of the UK tournament – which featured more than 11,000 young footballers aged 10-12 years – to gain national press coverage.

  • Company logo for T.G.I. Friday's

    T.G.I. Friday's

    T.G.I. Fridays Viral Marketing Case Study. A live event showcased a choreographed cocktail flair routine to reflect T.G.I. Friday's values

  • Company logo for Tokyo Midtown

    Tokyo Midtown

    To attract visitors to its Golden Week celebration, Tokyo Midtown created an experiential marketing campaign where consumers could attempt world records.

  • Company logo for Multi Corporation

    Multi Corporation

    To launch Forum Istanbul - Europe's biggest-ever shopping mall - and attract visitors to Forum Malls across Turkey, Multi Corporation approached Guinness World Records for a record-breaking solution.

  • Company logo for MEC


    MEC Team Building Case Study. Guinness World Records hand picked records and crafted them into a teambuilding format that helped bond the MEC staff

  • Company logo for Global Village

    Global Village

    Global Village, the Dubai based theme park, wanted to offer its four million visitors an entertainment experience that would increase footfall, deliver engagement and encourage repeat visits.