Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world.
Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.
The power of record-breaking
Whether in the form of a personal life-long dream, or a team attempt within a company of 500, the power of record-breaking is easy to see, and continues to inspire amazing feats and achievements every day, across the globe.
Could you become Officially Amazing?
Over 62 years of record-breaking authority
47,000 record enquiries from 178 countries annually
Over 50,000 current records on database
800 brand activations in 71 countries annually
5,500 records approved annually
97% brand recognition (US/UK)
138+ million books sold to date globally
2.5 million sold in 2016
Over 100 countries
Each annual title contains 4,000 records, 75% brand new records every year
900+ hours of owned footage
280m+ viewers in China (2016)
Programming sold to 90+ territories
Original branded productions in 19 territories
Officially Amazing most consistently gives CBBC their highest share of the day
Over 12.7 million Facebook fans
Over 2.1 million YouTube subscribers
Over 160 million YouTube views in the last year
284 million minutes viewed on YouTube in the last year
Over 197,000 followers on Twitter
Over 1.6 million followers on Google+
Over 646,000 Instagram followers