Our company
Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world.
Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.
The power of record-breaking
Whether in the form of a personal life-long dream, or a team attempt within a company of 500, the power of record-breaking is easy to see, and continues to inspire amazing feats and achievements every day, across the globe.
Could you become Officially Amazing?
Records
Over 63 years of record-breaking authority
Over 50,000 current records on database
47,000 record enquiries from 178 countries annually
6,000 records approved annually
1,000 brand activation's in 77 countries annually
Publishing
97% brand recognition (US/UK)
141+ million books sold to date globally
Over 3 million books sold in 2017
Over 100 countries
21 languages
Each annual title contains thousands of records, with 80% new and updated every year
TV
1,000+ hours of owned footage
280m+ viewers in China (2016)
Programming sold to 120+ territories
Original branded productions in 19 territories
Officially Amazing most consistently gives CBBC their highest share of the day
Digital
Over 13.8 million Facebook fans
Over 2.4 million YouTube subscribers
Over 229 million YouTube views in the last year
351 million minutes viewed on YouTube in the last year
Over 205,000 followers on Twitter
Over 1.6 million followers on Google+
Over 712,000 Instagram followers
