Our company

Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world. 

Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.

The power of record-breaking

Whether in the form of a personal life-long dream, or a team attempt within a company of 500, the power of record-breaking is easy to see, and continues to inspire amazing feats and achievements every day, across the globe. 

Could you become Officially Amazing?


Over 63 years of record-breaking authority

Over 50,000 current records on database

47,000 record enquiries from 178 countries annually

6,000 records approved annually

1,000 brand activation's in 77 countries annually



97% brand recognition (US/UK)

141+ million books sold to date globally

Over 3 million books sold in 2017

Over 100 countries

21 languages

Each annual title contains thousands of records, with 80% new and updated every year



1,000+ hours of owned footage

280m+ viewers in China (2016)

Programming sold to 120+ territories

Original branded productions in 19 territories

Officially Amazing most consistently gives CBBC their highest share of the day



Over 13.8 million Facebook fans

Over 2.4 million YouTube subscribers

Over 229 million YouTube views in the last year

351 million minutes viewed on YouTube in the last year

Over 205,000 followers on Twitter

Over 1.6 million followers on Google+

Over 712,000 Instagram followers