Our company

Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world. 

Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.

The power of record-breaking

Whether in the form of a personal life-long dream, or a team attempt within a company of 500, the power of record-breaking is easy to see, and continues to inspire amazing feats and achievements every day, across the globe. 

Could you become Officially Amazing?

Records

Over 63 years of record-breaking authority

52,000 + current records on database

47,000 record enquiries from 178 countries annually

6,000 records approved annually

1,000 brand activation's in 77 countries annually

records

Publishing

97% brand recognition (US/UK)

141M + books sold to date globally

3M + books sold in 2017

100 + countries

22 languages

Each annual title contains thousands of records, with 80% new and updated every year

publishing

TV

1,200+ hours of owned footage

Programming sold to 150+ territories

Original branded productions in 19 territories

Officially Amazing most consistently gives CBBC their highest share of the day



tv

Digital

15M + Facebook fans

3.3M + YouTube subscribers

300M + YouTube views in the last year

450M + minutes viewed on YouTube in the last year

223,000 + followers on Twitter

1.5M viewers on Google+

2.9M + Instagram followers

digital