Our company

Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world. 

Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.

The power of record-breaking

Whether in the form of a personal life-long dream, or a team attempt within a company of 500, the power of record-breaking is easy to see, and continues to inspire amazing feats and achievements every day, across the globe. 

Could you become Officially Amazing?


Over 62 years of record-breaking authority

47,000 record enquiries from 178 countries annually

Over 50,000 current records on database

800 brand activations in 71 countries annually

5,500 records approved annually



97% brand recognition (US/UK)

138+ million books sold to date globally

2.5 million sold in 2016

Over 100 countries

20 languages

Each annual title contains 4,000 records, 75% brand new records every year



900+ hours of owned footage

280m+ viewers in China (2016)

Programming sold to 90+ territories

Original branded productions in 19 territories

Officially Amazing most consistently gives CBBC their highest share of the day



Over 12.7 million Facebook fans

Over 2.1 million YouTube subscribers

Over 160 million YouTube views in the last year

284 million minutes viewed on YouTube in the last year

Over 197,000 followers on Twitter

Over 1.6 million followers on Google+

Over 646,000 Instagram followers