Our company

Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world. 

Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.

The power of record-breaking

Whether in the form of a personal life-long dream, or a team attempt within a company of 500, the power of record-breaking is easy to see, and continues to inspire amazing feats and achievements every day, across the globe. 

Could you become Officially Amazing?


Over 63 years of record-breaking authority

53,000 + current records on database

47,000 record enquiries from 178 countries annually

6,000 records approved annually

1,000 brand activation's in 77 countries annually



97% brand recognition (US/UK)

141M + books sold to date globally

100 + countries

40 + languages

3M + books sold in 2017

Each annual title contains thousands of records, with 80% new and updated every year



1,200+ hours of owned footage

Programming sold to 150+ territories

Original branded productions in 19 territories



15M + Facebook fans

3.7M + YouTube subscribers

328M + YouTube views in the last year

515M + minutes viewed on YouTube in the last year

227,000 + followers on Twitter

1.5M viewers on Google+

2.9M + Instagram followers